UK Insurance Digital Insight Report
$750.00
- Description
- Contents
The Insurance Digital Insight Report contains a summary of developments across UK insurance products each month. Typically covering developments within:
Digital Channels – Across online, mobile, public, and secure sites
Offers and Promotions – Available to customers in emails, advertising campaigns, and sites
New Entrants and Products – A more detailed examination of the important market developments
The UK Insurance Digital Insight Report brings together the key digital updates, with screenshots, across Motor, Home, Pet, Travel, Life, and Van Insurance products, throughout the UK, on a monthly basis.
The report organises the insights across three main areas:
Digital Changes
Across online, mobile, public and secure sites including:
- Significant changes to public websites and navigation journeys
- Significant changes to landing pages from aggregator sites
- Alterations to an offered product range
- Mobile developments
Offers and Promotions
Available to customers on emails, advertising campaigns and sites including:
- Special offers on emails
- Discounts for existing customers
- Banner promotions
- Aggregator straplines
- New advertising campaign
New Entrants and Products
A more detailed examination of the important market developments including:
- Newly introduced products by existing insurers
- Newly launched brands
- Relevant news
